Origin:

Driven by Passion

Driving is a way to explore the world; nature is a source to seek strength.

Zhao Lei, the leader of APW, has been deeply engaged in the automotive industry for over a decade. He is not only a serial entrepreneur—having been involved in the creation of several hit models, from Li Auto ONE and Cyber Tank to Zhixing Auto, covering fields ranging from intelligent R&D to performance tuning—but also a passionate driving enthusiast. Recently, he has become a contracted driver for Team Pegasus (Xingsu Racing Team), which has won multiple national championships. However, no matter how technology evolves, he has always believed that a car is more than just a machine; it is an energy channel connecting people to the world, and people to nature.

As a NIO user, he has had a deep resonance with NIO’s advocacy of "user value and a sustainable future"—a connection that spans from the original NIO ES8 to the second and third generations of the ES8, and now to the Firefly. He aspires to pass on his passion and beliefs to more people.

Community Power:

From Philosophy to Action

Driven by our passion for driving and exploration, we founded the Active Planet Outdoor Community.

In a short period of time, nearly 10,000 NIO owners have joined us. We gather on highways, in mountain wilderness, and under the starry sky to share driving experiences, outdoor adventures, and life inspirations.

This community not only allows members to experience a lifestyle beyond their cars but also gives me a clearer vision of the future: what users desire is not just a car, but a lifestyle filled with freedom, exploration, and passion.

Brand Evolution:

Active Planet Walk

Active: Stands for proactiveness and passion for life.

Planet: Represents a broad perspective and serves as a bridge connecting nature and culture.

Walk: Embodies a pursuit of speed, yet values controlled composure above all.

APW is more than just an automotive technology studio or a high-performance modification brand; it is a lifestyle leader and a symbol of performance culture in the intelligent electric era.

If AMG, M Power, and BRABUS defined the ultimate performance of the fuel era, then Active Planet Walk will redefine passion, exploration, and freedom in the new energy era.

APW POSITIONING

• APW's "Contradictory Harmony" Products: Blending High Speed with Leisurely Driving
• Explorer's Vehicle
• Whether navigating urban streets, mountain trails, or rally race tracks, APW ensures drivers remain composed and in control in any environment. "Leisurely driving" is not about slowness; it is about a comprehensive understanding of both the surroundings and oneself.
• Contradictory Aesthetics
• Performance and composure coexist—pursuing the thrill of high-speed driving while savoring the scenery, conveying a life attitude of "striving without anxiety".
• Identity Expression
• Through APW's personalized design, modification philosophy, and community culture, users are empowered to become "explorers with a distinct stance".
• Core Value
• APW delivers a form of "controllable adventure"—a more advanced level of confidence that allows for unleashing power while maintaining composure.

APW Manifesto

• Become a globally leading brand in intelligent electric performance and lifestyle, and a symbol that users aspire to and follow.
• Inspire people to live proactively, explore bravely, and ride freely, turning driving and journeys into ways to express oneself and experience the world.
• At Active Planet Walk
• True joy lies in enthusiasm and passion;
• The real future is a lifestyle of freedom and exploration.
• Live Active, Walk Planet.